Gene Rich's Privacy Policy

Gene Rich respects your privacy. Across our business, around the world, we will only collect, store and use your personal information for defined purposes. We use your information to support and enhance our relationship with you, for example, to process your purchase, provide service and support, and share product, service and company news and offerings with you. We do not sell your personal information. We only share your personal data outside the Gene Rich family of companies with your consent or with companies that help Gene Rich fulfill its obligations with you, and then only with partners who share Gene Rich's commitment to protecting your privacy and data. At any time you may contact Gene Rich with any privacy questions or concerns you may have. You also may ask at any time to see the data you have given us and request correction or deletion. Our goal is to ensure the highest levels of security and confidentiality.

Privacy and Data Security

At Gene Rich, your right to privacy and data security is a primary concern. That's why, when you visit generich.com, we help you maintain control over your personal data on the Internet. Below are the guidelines we use for protecting the information you provide us during a visit to our Internet site (www.generich.com). Other Gene Rich and Gene Rich Co-branded sites may operate under their own privacy and security policies. Visit www.nclnet.org/essentials to learn more about how to protect your privacy on the Internet through a consumer education campaign called Online E-ssentials, developed by the National Consumers League.

Gene Rich's Privacy statement discloses the privacy guidelines for the entire domestic Gene Rich Web site. The guidelines at this site are applicable only to this domestic Web site. Information submitted solely in a business capacity is not covered by these guidelines.

Gene Rich only asks for specific types of personal information

In a few areas on our Web site and online customer support tools, we ask you to provide information that will enable us to enhance your site visit, to assist you with technical support issues or to follow up with you after your visit. It is completely optional for you to participate.

For example, we request information from you when you:

1. Register on generich.com
2. Request a quote
3. Place an order
4. Provide feedback in an online survey
5. Participate in a promotional offer
6. Request e-mail notification of your order status
7. Subscribe to a newsletter or a mailing list
8. Fill out a support request

In each of the instances above, we may ask for your name, e-mail address, phone number, address, type of business, customer preference information and customer number, as well as other similar personal information that is needed to register or subscribe you to services or offers. If we ever ask for significantly different information we will inform you. In the case of newsletters or mailing lists, you will be able to "unsubscribe" to these mailings at any time.

Gene Rich only uses your personal information for specific purposes

The information you provide will be kept confidential and used to support your customer relationship with Gene Rich. Among other things, we want to help you quickly find information on generich.com and alert you to product updates, special offers, updated information and other new products and services from Gene Rich. Agents or contractors of Gene Rich who have access to your personal information and prospect information are required to keep the information confidential and not use it for any other purpose than to carry out the services they are performing for Gene Rich. Gene Rich may enhance or merge your information collected at its site with data from third parties for purposes of marketing products or services to you.

You can opt-out of receiving further marketing from Gene Rich at any time

Periodically, we may send you information about our various products and services, or other products and services we feel may be of interest to you. Only Gene Rich (or agents working on behalf of Gene Rich and under confidentiality agreements) will send you these direct mailings. If you do not want to receive such mailings, simply tell us when you give us your personal information. Or, at any time you can easily opt-out of receiving further marketing from Gene Rich by clicking here .

Gene Rich will not disclose your personal information to any outside organization for its use in marketing without your consent

Information regarding you (such as name, address and phone number) or your order and the products you purchase will not be given or sold to any outside organization for its use in marketing or solicitation without your consent. Your information may be shared with agents or contractors of Gene Rich for the purpose of performing services for Gene Rich.

Internet Commerce

The online store at generich.com is designed to give you options concerning the privacy of your credit card information, name, address, e-mail and any other information you provide us. Gene Rich is committed to data security with respect to information collected on our site. We offer the industry standard security measures available through your browser called SSL encryption, (please see Gene Rich's Store Security page for details on these security measures). If at any time you would like to make a purchase, but do not want to provide your credit card information online, you may contact a sales representative over the telephone. Simply call 1-800-433-7605. It has always been a Gene Rich practice to contact customers in the event of a potential problem with your purchase or any normal business communication regarding your purchase.

Customized Experience

New technologies are emerging on the Internet that help us deliver customized visitor experiences. At Gene Rich, we primarily use "cookies" to help us determine which service and support information is appropriate to your machine and to maintain your shopping experience in our online store. Our use of this technology does not mean that we automatically know any information about you. We might be able to ascertain what type of computer you are using, but beyond that, our use of cookies is designed only to provide you with a better experience when using www.generich.com. Gene Rich has no desire or intent to infringe on your privacy while using the generich.com site. For more information about these new technologies on generich.com visit our Cookies page.

Third-Party Sites

Please be aware that other web sites that may be accessed through our site may collect personally identifiable information about you. The information practices of those third-party web sites linked to generich.com are not covered by this privacy statement.

You are solely responsible for maintaining the secrecy of your passwords or any account information. Please be careful and responsible whenever you're online. If you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return. While we strive to protect your personal information, Gene Rich cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.

Children's Privacy (Age 12 and Under)

Gene Rich takes children's privacy seriously.

Gene Rich does not seek to collect personal information about children through its Web site. Gene Rich does not condition a child's participation in an activity on the disclosure of more personal information than is reasonably necessary to participate in the activity.

If we become aware that a person submitting personal information to us through any part of our Web site is a child, we delete the information as soon as we discover it and do not use it for any purpose, nor do we disclose it to third parties.

Since we do not seek to collect any personal information about children, and we delete any information collected inadvertently as soon as we discover that a child has submitted it, we typically retain no information about children that could be reviewed or deleted. If a parent requests review or deletion of information about their child before we have discovered and deleted the information, then we will of course honor that request.

Other Web sites

Gene Rich's Web sites contain links to other Web sites that are not operated by Gene Rich. Gene Rich is not responsible for the privacy practices of the Web sites that it does not operate. Some parts of the Web site are animated using downloadable applications with Macromedia's Shockwave/Flash. We also make video available through RealNetwork's Media-Player. Macromedia and RealNetworks operate under their own privacy and security policies, and the way they may collect and use information can be further evaluated at: www.macromedia.com and www.realnetworks.com.

Contact Gene Rich

Gene Rich is the sole operator of the Gene Rich Web sites. If you would like to contact us for any reason regarding our privacy practices, please call or write us at the following address:

Gene Rich and Company, Inc.
2525 Ludelle St.
Fort Worth, Texas 76105
(817) 536-1331

Gene Rich wants to help you keep your personal information accurate

You can request the individual information that Gene Rich has collected by submitting a request here. To view or edit the information that has been stored online, please visit the My Account section of the Gene Rich Web site.

Effective Date: May 1, 2002